Produced by Current TV, Social Dashboard was a groundbreaking second-screen experience that harnessed the power of Twitter data for coverage of the 2012 Presidential Election. We ran the Dashboard live online during the live television broadcasts of every presidential debate, town hall, convention speech, and election night.

(Current TV was a cable news network founded by Al Gore and acquired by Al Jazeera in 2013 to launch Al Jazeera America.)

In real-time, the Dashboard extracted and sifted through every Tweet and its data related to the discussion, only surfacing smart and trusted analysis from experts as well as the sentiment and individual tweets from the audience were displayed. The Dashboard structured the tweets into topical buckets based on the overall volume and velocity to help users follow the conversation. We also leveraged an in-house team of 50+ humans to perform additional real-time curation and audience engagement at scale.

I served as one of the graphics editors, built the lists of subject-matter experts used in the model, and directed the project's live human curation and publication. I also served as one of the product managers who built the Twitter API integration (aka the “firehose”) and the presentation online and in our broadcast.

We added data from other social networks during the course of the election season.

The project set new records for raw digital audience, digital engagement, and television ratings at the network. It was also a 2013 Webby Award Honoree for Social Content, News & Information.